Green Griffith helps businesses protect the ideas, discoveries and innovations their futures depend on. LawLogo developed a visual identity system designed to communicate the same combination of legal authority, technical understanding and clarity that defines the firm’s work.
Intellectual Property Law
Brand Overview · Brand Logo System · Brand Color · Typography · Graphic Elements · Stationery & Print · Apparel & Merch · Digital Applications · Posters & Banners
LawLogo
Chicago, Illinois
Intellectual property law sits at the intersection of law, science, technology and business. Green Griffith needed an identity capable of communicating that sophistication without becoming overly technical, conventional or visually indistinguishable from other law firms.
The objective was to create a recognizable legal brand with enough structure for professional communications and enough personality to remain memorable.
LawLogo developed a complete visual identity system designed to work consistently from the firm’s core logo through stationery, digital environments, merchandise and environmental applications.
Before defining the visual language, the identity begins with what the firm stands for — its purpose, vision and mission.
The double-G monogram forms the visual core of the identity, supported by a complete system for scale, placement, reproduction and digital use.
A focused palette gives Green Griffith immediate recognition while maintaining the restraint expected from a professional legal brand.
Point establishes the distinctive editorial voice while Poppins supports clear and highly usable everyday communication.
Iconography and patterns extend the geometry of the monogram into a broader visual system.
The identity moves into the firm’s everyday professional communications with consistent typography, spacing and disciplined use of color.
The compact monogram allows Green Griffith’s identity to move naturally into branded apparel, objects and event applications.
High contrast, focused typography and controlled brand color extend the Green Griffith identity across website, mobile and social environments.
The same identity remains recognizable at a much larger scale — from indoor communication to environmental and outdoor applications.
A complete legal brand system designed to remain distinctive, disciplined and recognizable — from the smallest digital icon to the firm’s largest physical applications.
Your identity should work everywhere clients encounter your firm — from the first website visit to the documents on their desk. LawLogo creates complete visual identities exclusively for attorneys and law firms.
